Evaluation of a behavior-centered design strategy for creating demand for oral PrEP among young women in Cape Town, South Africa.
Jennifer F MortonLaura MyersKatherine GillLinda-Gail BekkerGabrielle SteinKatherine K ThomasMenna DuyverAriane van der StratenMargaret Anne McConnellRobert AungerValerie CurtisJessie de Witt HubertsLut Van DammeJared M BaetenConnie L CelumPublished in: Gates open research (2020)
A positively framed PrEP demand creation video generated high interest in PrEP among young South African women, particularly among women with a primary partner and a shorter-term relationship. Registration: NCT03142256; registered on 5 May 2017.