Heavy drinking and problem drinking among youth in Uganda: A structural equation model of alcohol marketing, advertisement perceptions and social norms.
Monica H SwahnRachel E CulbrethAri FodemanCherell Cottrell-DanielsNazarius Mbona TumwesigyeDavid H JerniganRogers KasiryeIsidore ObotPublished in: Drug and alcohol review (2022)
Alcohol marketing exposure and allure are significant predictors of heavy drinking and problem drinking among youth in Uganda. Prevention programs that reduce exposure to and allure of alcohol marketing may prove promising for reducing alcohol use and related problems among these vulnerable youth in a low-resource setting.