Exploring Intended and Unintended Reactions to Healthy Weight and Lifestyle Advertisements: An Online Experiment.
Michelle I JongenelisHelen Gwenda DixonMaree ScullyBelinda MorleyPublished in: Health education & behavior : the official publication of the Society for Public Health Education (2022)
Overall, HWLC advertisements performed favorably compared with the control advertisement and showed no clear evidence of adverse impacts. Findings suggest HWLC advertisements may not promote negative psychological and behavioral consequences and can continue to be used in obesity prevention efforts.