Price of Four Loko in Large U.S. Cities, 2018.
Matthew E RossheimDennis L ThombsRyan D TreffersPamela J TrangensteinKayla K McDonaldReema AhmadSieka S SikloKwynn M Gonzalez-PonsSumihiro SuzukiDavid H JerniganPublished in: Alcoholism, clinical and experimental research (2019)
This study verifies that Four Loko is among the least expensive ready-to-drink alcohol available for purchase in the United States. Given that consuming a single supersized alcopop constitutes binge drinking and is therefore unsafe, regulatory agencies should consider a variety of steps to reduce the availability and abv of these products and increase their retail price in order to reduce and prevent unsafe alcohol consumption.