Advertising of Human Milk Substitutes in United Kingdom Healthcare Professional Publications: An Observational Study.

Natalie Hickman Sarah MorganHelen CrawleyMarko Kerac

Published in: Journal of human lactation : official journal of International Lactation Consultant Association (2021)

Many healthcare professionals' publications had non-compliant human milk substitute advertisements. There is an urgent need to ensure full compliance with international and local regulation in future advertisements and to consider whether advertisements are justified at all.

Keyphrases

human milk
low birth weight
healthcare
preterm infants
current status
social media
health information