Benefit-Cost Analysis of the HHS COVID-19 Campaign: April 2021-March 2022.
Sidney TurnerElissa C KranzlerSarah TriggerAaron KearsleyJoseph N LuchmanChristopher J WilliamsBenjamin DenisonHeather DahlenJae-Eun C KimMorgane BennettTyler NighborTrinidad BelecheLeah HoffmanJoshua PeckPublished in: American journal of preventive medicine (2024)
The We Can Do This COVID-19 public education campaign saved more than 50,000 lives and prevented hundreds of thousands of hospitalizations and millions of COVID-19 cases, representing hundreds of billions of dollars in benefits in less than one year. Findings suggest that public education campaigns are a cost-effective approach to reducing COVID-19 morbidity and mortality.