Locality-based social media: The impact of content consumption and creation on perceived neighborhood crime, safety, and offline crime prevention.

Locality-based social media (LBSM) allow members of the community to exchange news, connect with local people, and raise awareness of problems such as crime. This study aims to better understand the influence of LBSM on perceptions of community crime, safety, and crime prevention. Drawing on survey data from 1000 Australians, we assess the extent to which frequency of exposure to crime on LBSM and intensity of engagement on LBSM influence perceptions of crime, safety, and offline crime prevention behaviors. LBSM content creators perceive less crime and feel safer compared to individuals who only consume content on LBSM. Creators of content are also more likely than consumers to engage in offline crime prevention action. Our findings highlight the need to encourage more balanced engagement across all members of community social media. Smaller groups that contain only local residents may be best suited to achieve this outcome.