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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations.
Davide Christian Orazi
Bhoomija Ranjan
Yimin Cheng
Published in:
Journal of the Academy of Marketing Science (2023)
The online version contains supplementary material available at 10.1007/s11747-022-00917-z.
Keyphrases
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social media
health information
clinical practice
psychometric properties