Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion.
Jiyeon SoPublished in: Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors (2021)
Overfamiliar antitobacco message frames may activate greater message fatigue and resistance to persuasion, which may dampen campaign effects. The findings caution against the habitual use of conventional antitobacco messages. (PsycInfo Database Record (c) 2021 APA, all rights reserved).