Promoting empowerment or intensifying reproductive burden? Accounts of preconception health adjustments among women trying to conceive.

The findings demonstrate that whilst engagement with preconception health changes was empowering for some, more troubling implications included: heightened self-surveillance, stress, risks to wellbeing, and feelings of responsibility for poor outcomes. This demonstrates the importance of considering the unintended consequences of preconception health messaging in the shape of increased 'reproductive burden'. Furthermore, future development of preconception health policy and practice must also consider women's access to psychological support when trying to conceive.