Evaluation of modified risk claim advertising formats for Camel Snus.
Brian V FixSarah E AdkisonRichard J O'ConnorMaansi Bansal-TraversK Michael CummingsVaughan W ReesDorothy K Hatsukami
Published in: Health education journal (2017)
The results of this research indicate that consumers respond to reduced risk messages, though perhaps not in the direct way anticipated. We found no significant differences by advertisement format (numerical, graphical, testimonial).