Determinants of Intention to Use Mobile Phone Caller Tunes to Promote Voluntary Blood Donation: Cross-Sectional Study.

Bernard Appiah James N Burdine Ammar Aftab Lucy Asamoah-Akuoko David A Anum Irene A Kretchy Elfreda W Samman Patience B Appiah Imelda Bates

Published in: JMIR mHealth and uHealth (2018)

Our results provide empirical evidence for designing caller tunes to promote blood donation in Ghana. The study found that making caller tunes free is particularly relevant for nonblood donors with no caller tunes.

Keyphrases

kidney transplantation