Strategies to enhance the effects of pictorial warnings for cigarettes: results from a discrete choice experiment.
James F ThrasherFarahnaz IslamEdna Arillo-SantillánRosibel Rodriguez-BolañosBelen Saenz-de-MieraJames W HardinInti Barrientos-GutiérrezPublished in: Addiction (Abingdon, England) (2021)
Among adult Mexican smokers, pictorial health warning labels on cigarette packages that are larger or cover both sides of the pack appear more effective at lowering purchase intentions and increasing risk perceptions and motivation to quit than smaller health warning labels or health warning labels with imagery only on the pack front.