Facebook's shared articles on HPV vaccination: analysis of persuasive strategies.

Ashley Hedrick McKenzieElaine AvshmanRoss Shegog Lara S Savas L Aubree Shay

Published in: BMC public health (2024)

The results of this study can help health communicators anticipate the types of discourses that vaccine-hesitant parents may have encountered online. Implications and suggestions for practice are discussed.

Keyphrases

healthcare
social media
health information
public health
primary care
mental health
quality improvement
risk assessment
health promotion