Deception and Shopping Behavior Among Current Cigarette Smokers: A Web-Based, Randomized Virtual Shopping Experiment.
Lauren McCarl DutraJames M NonnemakerNathaniel TaylorAnnice E KimPublished in: JMIR research protocols (2018)
We found that telling participants that they will receive the products they select in a virtual store did not influence their purchases. This finding suggests that deception may not affect consumer behavior and, as a result, may not be necessary in virtual shopping experiments.