Green Information System (GIS) Model in the Conference Sector: Exploring Attendees' Adoption Behaviors for Conference Apps.

This study provides empirical evidence to add ecological beliefs as a key predictor of green IS adoption models. Findings demonstrate that attitudes and ecological beliefs play an essential role in conference app adoption, in comparison with performance expectations, social impacts, and facilitation conditions, as presented in the traditional technology acceptance literature. Findings assist conference owners develop essential communication strategies for green attendees.