Beverage industry TV advertising shifts after a stepwise mandatory food marketing restriction: Achievements and challenges with regulating the food marketing environment.

After the regulation implementation, "high-in" ads fell significantly, but "non-high-in" ads rose and continued using strategies targeting children and being aired during daytime. Given research showing that advertising one product can increase preferences for a different product from that same brand and product categories, broader food marketing regulation approaches may be needed to protect children from the harmful effects of food marketing.