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Beverage industry TV advertising shifts after a stepwise mandatory food marketing restriction: Achievements and challenges with regulating the food marketing environment.

Fernanda Mediano StoltzeTeresa CorreaCamila CorvalánLindsey Smith TaillieMarcela Reyes JedlickiFrancesca Renee Dillman Carpentier
Published in: Public health nutrition (2023)
After the regulation implementation, "high-in" ads fell significantly, but "non-high-in" ads rose and continued using strategies targeting children and being aired during daytime. Given research showing that advertising one product can increase preferences for a different product from that same brand and product categories, broader food marketing regulation approaches may be needed to protect children from the harmful effects of food marketing.
Keyphrases
  • human health
  • young adults
  • primary care
  • healthcare
  • obstructive sleep apnea
  • quality improvement
  • depressive symptoms
  • climate change
  • physical activity