Evolving beauty-Creating and transforming inequalities.

Society has always been fascinated by beauty, an interest that has a psychological and evolutionary basis. Studies across various fields have shown that being beautiful can result in emotional well-being and privilege in one's career and personal life. However, beauty is not equally distributed in our society, leading people to pursue aesthetic treatments and procedures to meet the beauty standard. Over time and with the influence of media, the societally accepted beauty standard has evolved. It is essential for clinicians to be aware of societal implications of beauty as they may serve as a motivation for patients seeking cosmetic procedures.