Factors affecting use of word-of-mouth by dental patients.
Yun-Sook JungHae-Young YangYoun-Hee ChoiEun-Kyong KimSeong-Hwa JeongMin-Jeong ChoSoon-Hyeun NamKeun-Bae SongPublished in: International dental journal (2018)
Improving patient relationship quality can promote positive WOM for dental clinics. Strategies are needed to promote a positive perception of dental clinics by effectively responding to the views of patients with strong opinion leader tendencies.