Data-Driven User-Type Clustering of a Physical Activity Promotion App: Usage Data Analysis Study.
Christina KranzingerVerena VenekHarald RieserSonja JungreitmayrSusanne Ring-DimitriouPublished in: JMIR formative research (2022)
The application of different clustering approaches showed that data-driven calculations of user groups can complement expert-based definitions, provide objective thresholds for the analysis of app usage data, and identify groups that can be targeted individually based on their specific group characteristics.