Analysis of the image and corporate identity of the Colegio Mexicano de Reumatologia: Is it time to redefine it?

Jorge Luis Guzman-SerratosRaúl Daniel Martinez-RamirezIsmael Gutierrez-JimenezAlicia Vargas-AmésquitaFrancisco Javier Aceves-AvilaCesar Ramos-Remus

Published in: Reumatologia clinica (2024)

The CMR's corporate image does not differentiate it from other health providers. CMR's identity seems ambiguous with restricted directionality. It seems pertinent to redefine the CMR.