Why do humans pursue higher social class? Death anxiety matters.

This research examined whether death anxiety motivated individuals to pursue a higher social class. Two studies were conducted to provide supporting evidence. Study 1 (n = 1847) showed that higher chronic death anxiety was associated with stronger motivation to pursue a higher social class. Study 2 (n = 135) showed that situationally induced death anxiety augmented the pursuit of a higher social class and was associated with choosing lower criteria for joining a higher social class. Together, the two studies provided both experimental and correlational evidence for the motivational significance of death anxiety in pursuing a higher social class.