Use of Facebook, Instagram, and Twitter for recruiting healthy participants in nutrition, physical activity, or obesity related studies: A systematic review.

For in-person study procedures, traditional recruitment methods were more effective than social media but for online study procedures, about half reported that social media was more effective. While more potential participants were reached through social media, only 21.2% of those who interacted with ads were enrolled. With the increased use of social media, their use for recruitment may be more frequent; therefore, future reviews may show different results.