What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?
Ni ZhangShelly CampoJingzhen Ginger YangPetya EcklerLinda G SnetselaarKathleen JanzDaniel G HoernschemeyerPublished in: Journal of medical Internet research (2017)
This study shed light on the application of the electronic word-of-mouth theoretical framework in promoting health behaviors. The findings can also guide the development of future social marketing interventions using social network sites to promote leisure-time physical activity.