Quantitative and qualitative analysis of Argentine breast cancer prevention campaigns disseminated by still images on social networks during October 2019.
Sofía Victoria GürtlerManuel Rodríguez-TabladoMariela Alejandra WeisbrotMaría Victoria Ruiz YanziKarin Silvana KopitowskiSergio Adrián TerrasaPublished in: Revista peruana de medicina experimental y salud publica (2022)
The messages broadcasted in the analyzed diffusion pieces did not comply with the INC recommendations, despite the fact that the latter are supported by scientific evidence. On the other hand, the messages reinforce sex and beauty stereotypes, guilt and the medical-hegemonic model.