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How do narratives relate to heuristics?

Gerd Gigerenzer
Published in: The Behavioral and brain sciences (2023)
Narratives and heuristics are both tools for dealing with uncertainty, intractability, and incommensurability, that is, for all real-world situations outside the domain of Bayesian decision theory. But how do narratives and heuristics relate? I suggest two links: Heuristics select narratives to explain events, and "big" narratives select the heuristics that people live by, to execute their values and moral principles.
Keyphrases
  • decision making
  • big data