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Does the addition of a supportive chatbot promote user engagement with a smoking cessation app? An experimental study.

Olga PerskiDavid CraneEmma BeardJamie Brown
Published in: Digital health (2019)
The addition of a supportive chatbot to a popular smoking cessation app more than doubled user engagement. In view of very low follow-up rates, there is low quality evidence that the addition also increased self-reported smoking cessation.
Keyphrases
  • smoking cessation
  • replacement therapy
  • social media
  • quality improvement