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Who accepts nudges? nudge acceptability from a self-regulation perspective.

Laurens C van GestelMarieke A AdriaanseDenise T D de Ridder
Published in: PloS one (2021)
The current study thus shows that people are more inclined to accept nudges that target behaviors that they are autonomously motivated for, while people do not meaningfully base their judgments of acceptability on self-regulatory capacity.
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