Virtual Versus In-Person Focus Groups: Comparison of Costs, Recruitment, and Participant Logistics.
Douglas J RupertJon A PoehlmanJennifer J HayesSarah E RayRebecca R MoultriePublished in: Journal of medical Internet research (2017)
Virtual focus groups offer potential advantages for participant diversity and reaching less healthy populations. However, virtual groups do not appear to cost less or recruit participants faster than in-person groups. Further research on virtual group data quality and group dynamics is needed to fully understand their advantages and limitations.
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