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A Mobile Health Wallet for Pregnancy-Related Health Care in Madagascar: Mixed-Methods Study on Opportunities and Challenges.

Nadine MullerPeter Martin Ferdinand EmmrichElsa Niritiana RajemisonJan Walter De NeveTill W BärnighausenSamuel KnaussJulius Valentin Emmrich
Published in: JMIR mHealth and uHealth (2019)
Financial obstacles are a major cause of limited access to skilled maternal health care in Madagascar. An MHW for skilled health care during pregnancy was perceived as a useful and desirable tool to reduce financial barriers among women in urban Madagascar. The design of this tool and the communication strategy will likely be the key to success. Particularly important dimensions of design include technical user friendliness and accessible and personal customer service.
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