Risk perceptions and attitudinal responses to COVID-19 pandemic: an online survey in Ethiopia.
Zewdie Birhanu KorichaArgaw AmbeluDiriba FufaMohammed MechaAhmed ZeynudinJemal AbafitaAshenafi BelayFeleke DoyoreLemessa OljiraEndale BachaJilcha FeyisaZinabu HadisKetema AyeleYohannes AddisuBirhanu GutuDemu TesfayeTemesgen TilahunGudeta ImanaTadele TolosaSeblework MekonenYimenu YitayihNega JibatMathewos MogesAyinengida AdamuAbraham TeymAdamu KeneaTaffere AddisAkalework MengeshaYohannes KebedePublished in: BMC public health (2021)
Understanding people's perceived health threat and efficacy is a critical step toward creating risk communication campaigns. Hence, this study provided an insight that has the potential to inform the COVID-19 risk communication campaigns targeting the educated section of the society, by ensuring a balanced combination of threat appeals and efficacy messages for improved self-protective responses.