E-cigarette advertising expenditures in the USA, 2014-2018.
Fatma Romeh M AliKristy L MarynakYoonsang KimSteven BinnsSherry L EmeryYessica GomezBrian A KingPublished in: Tobacco control (2020)
E-cigarette advertising expenditures have been volatile in the USA, with declines in traditional advertising venues during 2014-2017 that may reflect a shift towards social media. However, an increase occurred in 2018 that is likely reflective of advertising by newer manufacturers. Continued monitoring of e-cigarette advertising is important to inform tobacco control strategies.