Online Platforms' Framing around Vaping.

In this paper, we provide a descriptive overview of how vaping is framed differently between various online plat- forms (Wikipedia, Quora, Medium, Reddit, Stack Exchange, wikiHow, Facebook, online news media). We provide an overview of >1M posts and news articles about vaping to study the differences in framing between online platforms. Findings indicate an inconsistent framing around vaping across platforms. Stakeholders may utilize our findings to inter- vene around the framing of vaping, and may design commu- nications campaigns that improve the way society sees vap- ing, possibly aiding smoking cessation; and reducing youth vaping.