At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017-2018).
Yoonsang KimSherry L EmeryLisa VeraBryn DavidJidong HuangPublished in: Tobacco control (2020)
Juul-related content grew exponentially on Twitter and spread across the entire country during the time when the brand was gaining market share. This social media buzz continued to increase even after FDA's multiple interventions to curb promotions targeting minors.