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Impact of a direct-to-consumer information campaign on prescription patterns for overactive bladder.

Masayoshi ZaitsuByung-Kwang YooJun TomioFumiaki NakamuraSatoshi ToyokawaYasuki Kobayashi
Published in: BMC health services research (2018)
The examined DTCI campaign appeared to increase the prescription rate among patients with overactive bladder for 15 weeks with a 15-week delay. Clinical outcomes of the patients with targeted diseases need to be monitored after DTCI campaigns by a future study.
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