The Effect of Online Effort and Reputation of Physicians on Patients' Choice: 3-Wave Data Analysis of China's Good Doctor Website.

Zhaohua Deng Ziying Hong Wei Zhang Richard Evans Yanyan Chen

Published in: Journal of medical Internet research (2019)

Both the effort and reputation of physicians online contribute to the increased number of online patients' consultation; however, the influence of a physician's reputation varies. This may imply that physicians' online effort and reputation are critical in attracting patients and that strategic manipulation of physician profiles is worthy of study. Practical insights are also discussed.

Keyphrases

end stage renal disease
primary care
ejection fraction
chronic kidney disease
newly diagnosed
prognostic factors
emergency department
peritoneal dialysis
social media
health information
data analysis