Marketing claims on the websites of leading e-cigarette brands in England.
Matilda Kim NottageEve Violet TaylorYebin KimNicole SohDavid HammondErikas SimonaviciusAnn McNeillDeborah ArnottKatherine A EastPublished in: Tobacco control (2023)
Among 10 top EC brand websites in England, marketing elements that might appeal to youth were commonly identified and CAP code compliance was low.