Content analysis of promotional material for asthma-related products and therapies on Instagram.
Brent HeinemanMarcella JewellMichael MoranKolbi BradleyKerry A SpitzerPeter K LindenauerPublished in: Allergy, asthma, and clinical immunology : official journal of the Canadian Society of Allergy and Clinical Immunology (2021)
The majority of Instagram posts in our sample promoted products or services that were not supported by GINA guidelines. These findings suggest a need for providers to discuss online health information with patients and highlight an opportunity for providers and social media companies to promote evidence-based asthma treatments and self-management advice online.