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Blood donor to inactive donor transition in the Basel region between 1996 and 2011: a retrospective cohort study.

T VolkenAndreas S BuserA HolbroT BartL Infanti
Published in: Vox sanguinis (2015)
The increased volatility of first-time blood donors suggests that marketing actions and strategies aimed at increasing return rates should be reinforced, especially for younger and female blood donors.
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