The effect of World Blood Donor Day on digital information seeking and donor recruitment.
Floris J KranenburgAukje L KreugerM Sesmu ArbousDaphne LaeijendeckerMarian G J van KraaijPublished in: Transfusion (2017)
An international campaign like WBDD raises the awareness of blood donation and is effective in convincing people to register as blood donors.
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