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Social Media Use Predicts Greater Liking in In-Person Initial Interactions.

Jennifer L HeymanLauren Gazzard KerrLauren J Human
Published in: Personality & social psychology bulletin (2021)
Does how people generally engage with their online social networks relate to offline initial social interactions? Using a large-scale study of first impressions (N = 806, Ndyad = 4,565), we examined how different indicators of social media use relate to the positivity of dyadic in-person first impressions, from the perspective of the participants and their interaction partners. Many forms of social media use (e.g., Instagram, Snapchat, passive) were associated with liking and being liked by others more, although some forms of use (e.g., Facebook, active) were not associated with liking others or being liked by others. Furthermore, most associations held controlling for extraversion and narcissism. Thus, while some social media use may be generally beneficial for offline social interactions, some may be unrelated, highlighting the idea that how, rather than how much, people use social media can play a role in their offline social interactions.
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