Food safety labelling of chicken to prevent campylobacteriosis: consumer expectations and current practices.
Philip D AllanChloe PalmerFiona ChanRebecca LyonsOlivia NicholsonMitchell RoseSimon HalesMichael G BakerPublished in: BMC public health (2018)
Most consumers are unaware of the level of Campylobacter contamination on fresh chicken and there is a significant but unmet consumer demand for information on safe chicken preparation on labels. Labels on fresh chicken products are a potentially valuable but underused tool for campylobacteriosis prevention in New Zealand.