Avoidance of Interpersonal Discussions About the COVID-19 Vaccination: Applying the Theory of Motivated Information Management.

Using a stratified sample of German non-vaccinated residents ( N  = 1,328), we examined the effectiveness of the Theory of Motivated Information Management (TMIM) in explaining avoidant information management among family and friends, in the context of the COVID-19 vaccination. Our results generally supported the TMIM's utility as a theoretical framework for understanding avoidant information management, as the model fitted the data well. The study contributes to the theoretical development of the TMIM, by proving that anxiety and hope operate jointly and contribute to decisions for avoiding interpersonal discussions. Further, our findings indicate that avoidance efficacy is a valuable supplement to the considered types of efficacy assessments. As a practical implication, our findings indicate that interventions encouraging individuals to talk to their family and friends should focus on raising levels of communication and target efficacy, to overcome barriers to interpersonal discussions. This is significant in motivating individuals to get vaccinated.