Weathering the crash: Do customer-company relationships pay off during economic crises?
Forrest V MorgesonUdit SharmaXiaoxu Wu SchultzAnita PansariAyalla RuvioG Tomas M HultPublished in: Journal of the Academy of Marketing Science (2023)
The online version contains supplementary material available at 10.1007/s11747-023-00947-1.