Soil organic carbon (SOC) plays an important role in the global carbon cycle and soil fertility supply. Rapid and accurate estimation of SOC content could provide critical information for crop production, soil management and soil carbon pool regulation. Many researchers have confirmed the feasibility and great potential of visible and near-infrared (Vis-NIR) spectroscopy in evaluating SOC content rapidly and accurately. Here, to evaluate the feasibility of different spectral bands variable selection methods for SOC prediction, we collected a total of 330 surface soil samples from the cotton field in the Alar Reclamation area in the southern part of Xinjiang, which is located in the arid region of northwest China. Then, we estimated the SOC content using laboratory Vis-NIR spectral. The Particle Swarm optimization (PSO), Competitive adaptive reweighted sampling (CARS) and Ant colony optimization (ACO) were adopted to select SOC feature bands. The partial least squares regression (PLSR), random forest (RF) and convolutional neural network (CNN) inversion models were constructed by using full-bands (400-2400 nm) spectra (R) and feature bands, respectively. And we also analyzed the effects of spectral feature band selection methods and modeling methods on the prediction accuracy of SOC. The results indicated that: (1) There are significant differences in the feature bands selected using different methods. The feature bands selected methods substantially reduced the spectral variable dimensionality and model complexity. The models built by the feature bands selected by CARS, PSO and ACO methods showed the different potential of improvement in model accuracy compared with the full-band models. (2) The CNN model had the best performance for predicting SOC. The R 2 of the optimal CNN model is 0.90 in the validation, which was improved by 0.05 and 0.04 in comparison with the PLSR and RF model, respectively. (3) The highest prediction accuracy was archived by the CNN model using the feature bands selected by CARS (validation set R 2 = 0.90, RMSE = 0.97 g kg -1 , RPD = 3.18, RPIQ = 3.11). This study indicated that using the CARS method to select spectral feature bands, combined with the CNN modeling method can well predict SOC content with higher accuracy.