The Affect Misattribution Procedure: hot or not?

The Affect Misattribution Procedure (AMP; Payne, Cheng, Govorun, & Stewart, 2005) is an important tool in implicit social cognition research, but little is known about its underlying mechanisms. This paper investigates whether, as the name implies, affect-based processes really underlie the AMP. We used a modified AMP that enabled us to separate the influence of affective and nonaffective processes. In three studies, evidence for the implication of nonaffective processes was consistently found. In contrast, there was no evidence for affect-based processes. Thus, the AMP rather seems cold than hot. The generalizability of the results obtained with the modified AMP is discussed.