An observational study of social and emotional support in smoking cessation Twitter accounts: content analysis of tweets.
Mary RocheleauRajani Shankar SadasivamKate BaquisHannah StahlRebecca L KinneySherry L PagotoThomas K HoustonPublished in: Journal of medical Internet research (2015)
Smoking cessation activity does exist on Twitter. Preliminary findings suggest that certain content strategies can be used to encourage followership, and this needs to be further investigated.