Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study.

Jiarui Chen Siyu Xue Zidian Xie Dongmei Li

Published in: JMIR formative research (2023)

It is shown that posts with product displays were dominant among HTP-related posts on Instagram. Posts with model or lifestyle elements are associated with high user engagement, which might be one of the web-based marketing strategies of HTPs.

Keyphrases

metabolic syndrome
cardiovascular disease
physical activity
social media
weight loss