Association of Social Media Presence with Online Physician Ratings and Surgical Volume Among California Urologists: Observational Study.
Justin HoumanJames M WeinbergerAshley T CaronAlex HannemannMichael ZaliznyakDevin N PatelAriel MoradzadehTimothy John DaskivichPublished in: Journal of medical Internet research (2019)
Urologists' use of social media, especially YouTube, is associated with a modest increase in physician ratings and prostatectomy volume. Although a majority of urologists are not currently active on social media, patients may be more inclined to endorse and choose subspecialist urologists who post videos of their surgical technique.