Simple Reciprocal Fairness Message to Enhance Non-Donor's Willingness to Donate Blood.
Eamonn FergusonAbigail R A EdwardsBarbara M MasserPublished in: Annals of behavioral medicine : a publication of the Society of Behavioral Medicine (2021)
Asking nondonors about accepting a transfusion if needed is likely to be an effective strategy to increase new donor numbers.
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